Tesco and Cancer Research UK have unveiled the world’s first ever ‘Musicommercial’ to launch this year’s Race for Life – the UK’s largest women-only fundraising event series.
A host of celebrities and stars of the West End stage have teamed up with Cancer Research UK to present ‘Join the Girls’, a compressed musical theatre performance that tells the story of Race for Life in under six minutes. The musical will be touring major cinemas across the UK throughout February, before the screening of various ‘chick flicks’. It will create a live musical advert that will entertain audiences at the same time as encouraging women to sign up for their nearest event and to raise money to help beat cancer.
’Join the Girls’ will star a different celebrity in each region, joined by ambassadors who have been touched by cancer. They will be backed by a core cast of West End performers who have had lead roles in several major musicals including Oliver, Wicked, Legally Blonde and Chicago.