It turns out bees do more than most people realise. In fact, for such small, short-lived creatures, they do a lot of heavy lifting. Which keeps life on Earth in balance. They make1/3 of our nutritious fruits and vegetables possible, and they function as a buzzing alarm system for our planet’s ecosystem. Basically, bees are magical fuzzy little flower-hopping life-bringers.
And guess what? Bees are in trouble. And that’s why Burt’s Bees® is getting involved! There are helping to #BringBackTheBees. Natural beauty brand Burt’s Bees® has partnered with international supermodel Winnie Harlow to get to the heart of the issue. Through a video short, that presents a stark vision of a world without bees.
The video captures a picturesque flower shop, set up by the brand, and rigged with trickery to surprise unsuspecting
shoppers. As the florist creates bouquets, the flowers and plants in the shop, start to disappear. This turns the store into a stark empty space for shoppers. The final denouement reveals the vision of a world without bees.
Burt’s Bees is getting involved to #BringBackTheBees, to raise wareness and help to rebuild nourishing habitats for bees. With your help, Burt’s Bees®, in association with the British Beekeepers Association, (and their Adopt a Beehive scheme,) are pledging to plant wild flower seeds across the UK to ensure our fuzzy little friends continue to thrive.
Burt’s Bees favourite Coconut & Pear Lip Balm has had a spring make-over. For every Limited Edition pack sold, 5,000 bee-friendly wild flower seeds will be planted in selected areas in the UK, offering nearby bees a nutritious and much-needed feast.
In addition, getting social will help. A further 5,000 bee-friendly wild flower seeds will also be planted for every #SelflessSelfie taken. Simply head to http://bringbackthebees.burtsbees.co.uk/en_UK/ and upload a selfie. Encourage friends to do the same, by sharing across Instagram, Twitter, Facebook or Snapchat using the hashtags #SelflessSelfie and #BringBackTheBees.
You can also do your bit at home. Planting a good selection of wild flowers in your garden, on your balcony or window box will attract pollinators and help our eco system to bloom.
For more information on the BBKA visit https://www.bbka.org.uk/
Burt’s Bees Limited Edition Coconut & Pear Lip Balm (£3.99) is available from Boots, Amazon and Burtsbees.co.uk