CADBURY UNVEILS NEW DELICIOUSLY DARK BOURNVILLE FLAVOURS

April 27, 2009

Cadbury unveils not one, but two deliciously decadent dark chocolate treats guaranteed to create more moments of pleasure: Cadbury Bournville Old Jamaica and Cadbury Bournville Orange.

Hitting the shelves from the beginning of April 2009, the two exciting variations of the much-loved Bournville dark chocolate have been created by the experts at Cadbury and bring a new twist to the classic Bournville dark chocolate the nation knows and loves.

Bournville fans will be thrilled to welcome a new twist on an old favourite in the form of Old Jamaica – an enticing raisins and rum flavoured dark chocolate. Bournville Orange, an extra special scrummy addition, is a combination of delicious dark chocolate with generous helpings of real orange.

Stephanie Mazel, Assistant brand manager at Cadbury says, “Bournville Orange and Bournville Old Jamaica provide a modern take on an old classic which we hope chocolate lovers in the UK will embrace with open arms – and open mouths! With both flavours offering the classic taste of Bournville, we’re sure the temptation of these wickedly dark treats will be simply irresistible.”