Hard Rock put the Pink into PINKTOBER!

For the 12th year running Hard Rock will be supporting breast cancer awareness month this October with the release of the annual PINKTOBER limited-edition pin and other pink merchandise.

The PINKTOBER 2011 pin has been designed as a replica of Melissa Etheridge’s Ovation guitar and celebrates the multi-platinum recording artist and breast cancer survivor’s upcoming star on the Hollywood Walk of Fame which will be presented by Hard Rock on 27th September.

“We are honoured to collaborate with PINKTOBER ‘Artist Ambassador’ Melissa Etheridge, a music icon and a champion of Hard Rock’s campaign for more than six years,” said Annie Balliro, Sr. Director of Brand Philanthropy, Hard Rock International. “Hard Rock is truly excited to play a part in recognizing Melissa with a star on the Hollywood Walk of Fame to commemorate her amazing career, overcoming breast cancer and her ability to inspire survivors and fans with her continued message to ‘Speak True’!”

Available to buy for the whole of October the release of the pin coincides with several other PINKTOBER themed lines from Hard Rock. Rock the season’s hottest colour with Hard Rock’s PINKTOBER merchandise including the PINKTOBER 2011 T-shirt, robe, PINK sheets and more. Products are sold exclusively at Hard Rock properties worldwide, including Cafes, Hotels, Casinos and on www.hardrock.com.

Proceeds from the sale of UK PINKTOBER products will benefit The Caron Keating Foundation with 75 percent of the retail price of each pin and 15 percent of the retail price of other products going directly to the cause.

Hard Rock’s Pinktober products will be available from Hard Rock Cafes in Edinburgh, London and Manchester in the UK.

Retail prices:
Hard Rock’s Pinktober Pin:             £8.95
Hard Rock’s Pinktober Tee:            £19.95
Hard Rock’s Pinktober Night Shirt:   (available online)
Hard Rock’s Pinktober Bathrobe:     (available online)
Hard Rock’s Pinktober Sheets:        (available online)
Hard Rock’s Pinktober Bag:            (available online)

About The Caron Keating Foundation
The Caron Keating Foundation is a fund raising partnership set up by Gloria Hunniford, Paul & Michael Keating and Russ Lindsay. The Foundation will offer financial support to professional carers, complimentary healing practitioners and support groups dealing with cancer patients, as well as individuals and families who are affected by the disease. It will also financially help a number of cancer charities with their ongoing quest for prevention, early detection and hopefully ultimate cure.  For more information, please visit www.caronkeating.org.

About Hard Rock International
With a total of 173 venues in 51 countries, including 136 cafes and 15 Hotels/Casinos, Hard Rock International is one of the world’s most globally recognized brands. Beginning with an Eric Clapton guitar, Hard Rock owns the world’s greatest collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise, Hard Rock Live performance venues and an award-winning website. In addition to the two flagship Seminole Hard Rock Hotels and Casinos in Tampa and Hollywood, Fla., Hard Rock Hotels/Casinos are located in Las Vegas, Biloxi, Orlando, Chicago, San Diego, Pattaya, Bali, Macau, Penang, Singapore and Punta Cana.  Additional hotel and casino projects have been announced including Panama Megapolis, scheduled to open in 2011; and Hungary, Dubai and Abu Dhabi, scheduled to open in 2013.  Hard Rock International is owned by Seminole Hard Rock Entertainment, Inc. For further details on Hard Rock Hotels and Casinos, visit www.hardrockhotels.com.  For more information on Hard Rock International, visit www.hardrock.com.

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