BNTM saw the contestants style it out on a rooftop in Malaysia, modelling Baby-Gs and competing for the chance to win the ultimate prize of becoming the new face of the brand. The girls were joined by Baby-G representative Sarah Salter, who sat on the judging panel with Elle Macpherson, Julian MacDonald, Grace Woodward and Charley Speed. It was clear from the off that Joy’s edgy look shone through, she went on to win the contract and become Baby-G’s latest face.
Joy was known and loved for her pretty tough style and no nonsense talking. Originally from Leeds, Joy aims to add some Northern spirit to the already tough brand. Joy owes her recent modelling success to her determination and toughness; “if you really apply yourself, go to castings and make sure you’re always on time, you’ll be fine,” and thanks to Baby-G’s latest range, this shouldn’t be a problem!
Joy is thrilled to be the new brand ambassador for Baby-G as she has been an avid fan since childhood. She comments, “Everyone had them at school, but I had to wait until I was in high school.” Joy’s first Baby-G was bright pink- she now has three, and plans to build on her collection. “I love the watches because they’re not office-y they are really fun, colourful and come in a nice variety of styles.”
With a bright and fresh outlook ahead of her, Joy is sure to inspire style and edge in girls the world over. The toughest contestant and toughest watch out there-what a combination!