London Fashion Week-End!


London Fashion Week-End is much more than your average week-end. Span over four days (4th to 8th of March 2008), it is a fashion extravaganza for every fashionista, recessionista and bargainista in London. It takes place on the lawns of the Natural History Museum (South Kensington), in the London Fashion Week Tents freshly deserted by the catwalk models.

The event has developed its set of aficionados, faithfuls who go twice a year, every year. Fashion Dreamer, from the blog Fashion Dreams, is one of those. She advises first time goers “to be prepared to change where you can find space” because changing rooms are a rarity.

Along established designers such as Eley Kishimoto or Emma Cook, you can find more up and coming fashion brands such as FINSK or Missoma. Aside from discovering new designers, the main interest of London Fashion Week-End obviously is: the discounts. Even though there is no fixed rule, most items tend to carry a discount of at least 30%. And with the ongoing recession, this year’s edition was bound to be a sell-out. The organisers acknowledge “real lift in tickets sales this season and almost sold out to capacity on a couple of the preview and weekend sessions”. The last slot, 3 to 5pm on the Sunday, probably is the best one to snatch bargains. Purchases tend to be marked down even more than usual, and you could buy a Philip Treacy handbag for £25 (RRP: £250).

It’s not all fashion and accessories buying though. A catwalk, staged on the very set of the London Fashion Week catwalks, presents the trends for Spring/Summer. Louise Roe, this year’s presenter, credits the show for “inspiring her to pursue a career in the fashion world”. Matthew Williamson, Jasmine de Milo, Issa and Ashley Isham are expected to show this year. There also are stalls for haircare, beauty care and garment care alongside restaurants and a champagne bar.
Fashion Dreamer used to work behind the counter. Is it as much as a fashion dream for the sales assistant as it is for the buyers? Fashion Dreamer remembers it being “hot, tiring and busy” and standing on the 5 inch designer wedges she was selling all day. The best aspect of working for a London FashionWeek-End stall probably is the further discounts fellow exhibitor offer you – as long as you promise to reciprocate.

The tickets are currently on sale on the London Fashion Week-End website, from £75 to £10.
One of the tickets packages includes an eco bag designed by Richard Nicoll and inspired by the Environmental Justice Foundation’s Pick Your Cotton Carefully campaign. The foundation aims at bettering lives in the Republic of Uzbekistan

Article by Lucie Goulet

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