Cancer Research UK and design duo, Eley Kishimoto, have teamed up to produce an organic cotton re-useable shopper. Encouraging consumers to shop with a conscience and reduce the amount of plastic used in-store, this season’s ‘must have’ eco friendly bag will be available throughout Cancer Research UK’s 600 nationwide stores (including Wishes shops*) from March 1st 2008 at only £2.99.
The bag features an owl motif, and is in the spirit of Eley Kishimoto’s Autumn Winter 2008 collection, which will hit the catwalk during February’s London Fashion Week.
To be one of the first 200 to snap up the Cancer Research UK bag, early birds can register online: www.cancerresearchuk.org/shopping from January 20th 2008 and reserve one of the pre-release bags. Lucky fashionistas will be able to celebrate LFW with this unique design.
Already a lucky mascot for Eley Kishimoto, the owl is widely recognised as a symbol of wisdom, guardianship and renewal of life. The sentiment and design were ideal to help raise awareness for Cancer Research UK, whilst helping to protect the environment. The water based printing inks and organic cotton material were obvious choices, and reflect the importance of responsible production. All profits raised from the collaboration will go towards research into beating cancer.
Mark and Wakako of Eley Kishimoto said, “We’ve had friends with cancer and therefore we were very keen to design something where profits would help eliminate, control or improve quality of life for sufferers. We are delighted to be involved with Cancer Research UK for this exciting project.”
Cancer Research UK’s retail director, Simon Ledsham, says of the collaboration, “We’re very excited about the collaboration with Eley Kishimoto as it will help us reduce our use of plastic bags in stores while also helping to fund vital research to fight cancer.”
As part of Cancer Research UK’s environmental strategy, the charity will be asking customers in its shops for a voluntary donation of 5p for a plastic bag. This is part of a bid to reduce carbon dioxide emissions and the number of shopping bags that are sent to landfill each year. Cancer Research UK is the first charity to roll out this scheme nationally.