Patently Obvious – Smarter cleansing kinder to the planet

January 2008: Ever wanted to clean with a green conscience but without the performance compromise? A new range of personal cleansing products which for the first time combines a patented* natural antibacterial action and biodegradable formulation means you can do just that.

Smarter cleansing that’s better for you and kinder to the planet

Patently Obvious, a new range of hand washes and shower gels from KMI Ltd, the innovative company behind the King of Shaves brand is about to be launched in Boots.


The range is designed for people who want to use everyday products on their skin containing more natural ingredients yet don’t want to compromise on cleansing performance.

Andy Hill, Managing Director of KMI said, “When we started developing this range in 2005 we wanted to create natural, environmentally friendly cleaning products made and manufactured in the UK with no compromise on performance or design. Nothing else on the market offered that, so we developed what has become the Patently Obvious brand.”

The unique SLES and parabin free, naturally preserved PureTect antibacterial formula makes Patently Obvious ultra mild and non-drying whilst also being tough on germs. With delicious scents including Pomegranate and Raspberry Ripple, Mint Leaf and Lime Sherbet, Patently Obvious leaves skin feeling beautifully soft and smelling delicious without the need for any nasty preservatives – making it the perfect hygienic solution for all the family.

Stunning, contemporary packaging design including vibrant shades of mint, raspberry and mandarin set Patently Obvious apart from other cleansing products and with the custom designed bottles using 100% post consumer recycled plastic, the new range is a cool and colourful addition to any kitchen and bathroom whilst also being kind to the environment.

Boots will begin stocking Patently Obvious from March 2008. The range will include:

Hand Wash. 300ml. Mint & Lime; Lavender; Pomegranate & Raspberry. RRP £3.99

Hand Foamer. 300ml. Mint & Lime; Lavender. RRP £3.99

Hand Gel Wash. 300ml Mint & Lime; Lavender; Pomegranate & Respberry; Kumquat & Mandarin. RRP £3.99

Pocket Hand Sanitiser 50ml. Fragrance and colour-free. RRP £2.99

What Girlie Gossip Thought…

We recently tried a few samples from this range and were really impressed! In our opinion they offer up everything you want and need in a brand, great packaging, antibacterial properties and they smell great! All whilst caring for the environment at the same time. What more could you ask for?

We especially fell in love with the Raspberry and Pomegranate hand wash which smells absolutely divine and looks fab in a cute bubble shaped dispenser.

Look out for this in shops!

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