If you are thinking about taking a day out to London to get your last minute Christmas shopping finished then why not make it even easier on yourself by taking advantage of the new personal shopping service?

Say goodbye to stress, strife and shopping shoulders and say hello to Seven Dials’ sexy shopping Angels – a unique personal shopping service in the heart Seven Dials, Covent Garden’s Hidden Village.

Bookable online at, these male and female Angels are essential eye-candy to accompany any Christmas Shopping excursion. Whether you want a strapping hunk to carry your gift laden bags or heavenly honey offering tips and advice on gift ideas, your Angel will be on hand to recommend all the best shops and boutiques Seven Dials has on offer whilst making sure you find everything you need.

For that special, one-off item, Seven Dials has a wide selection of fashion boutiques and high–end jewellers including Fifi Wilson, Miss Lala’s Boudoir, Laura Lee and, fresh from Oz, Mimco. Alternatively, for the more ‘Street’, the area offers a range of urban stores including G-Star, Firetrap and Addict. If you are looking for something a bit different, there is also a selection of vintage stores where you are certain to find a hidden treasure or two.

If pampering and beauty gifts are what you are looking for, check out girlie make-up heaven Jelly Pong Pong, organic mecca Neal’s Yard Remedies and professional make-up school Rouge for make-over gift packages. For the boys, Nickel Spa has a huge range of grooming products for men, as well as special treatment vouchers including massages and facials.

When you’re done with shopping and ready for some rest, your Angel can recommend a Seven Dials bar or restaurant for the evening – the perfect opportunity to catch up with friends for a Christmas drink and review your Christmas booty.

You can sign up for your Seven Dials Shopping Angel at This bespoke service is complimentary to all Friends of Seven Dials (register online at and is allocated on a first come, first served basis.

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