Show me your sloggi 2008

Internet history will be made on Thursday when visitors to an underwear website can, for the first time, not only help direct a live fashion photo shoot but also bag a one off opportunity to view the 2 most beautiful bottoms in the world being put through their paces.

Kristina Dimitrova (aged 20, from Bulgaria) and Andrei Andrei (aged 24, from Romania) winners of “show me your sloggi 2007” will be showing off the assets that won them their titles in Munich last year, and revealing even more in a frank question and answer session.

With 4 camera options plus voting buttons, viewers can look behind the scenes, influence the shoot by choosing the sloggi underwear and swimwear they would like the pair to model, and select the special studio effects such as a wind machine or a trampoline they’d like to see used.

British cult presenter Ray Cokes hosts the event on and between 14.00 p.m. and 20.00 p.m. CET on June 12, 2008 so there are bound to be some surprises in store. Ray will interview the crew, including celebrity photographer Affonso Gavinha – who regularly works with names such as Will Smith, Ricky Martin and Britney Spears – introduce film clips of the participants and offer prizes to viewers.

In 2007, over 6 million unique visitors uploaded and placed 30,000 pictures of their bottoms for online voting in this worldwide contest, and 37 million votes were cast.

The competition will be running in the same way this year and the eventual winners from the 30 participating countries will compete at the grand final in Paris in November.

Whoever convinces the jury of experts that their bottom is world-class can look forward to a modelling contract for the sloggi campaign shoot plus prize money of 15,000 Euros as well as exclusive insurance cover for their precious backside.

A sloggi spokesman said, “With this unique international competition, sloggi proves they are the ultimate bum expert.  Every behind is unique and sloggi loves them all.”


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