SK-II LXP Moist Softening Serum – The Ultimate In Luxury Skincare!

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SK-II announces the launch of LXP Moist Softening Serum, the newest addition to the LXP range of products from SK-II.

LXP Moist Softening Serum is both a delicate serum and a rich treatment that helps improve the skin’s softness.  Formulated with Pitera®, at its highest level of concentration in LXP, Sodium Hyaluronic Acid, and other powerful humectants (moisture retaining ingredients), this serum vigorously hydrates skin to help fight the signs of aging.

LXP Moist Softening Serum replenishes essential moisture helping to leave skin soft, delicate, and moist with a healthy glow.

What is the LXP Range?

The letters “LXP” represent “Luxury Multiplied by Pitera®,” our ultimate in skincare technology, a luxurious indulgence for the skin and soul, featuring technologically advanced formulations with our highest concentration of Pitera® – 8x Concentrate.  Pitera®, the signature ingredient unique to all SK-II products, is a Yeast Ferment Filtrate, containing a proprietary blend of vitamins, amino acids, minerals, and organic acids that work together to allow the skin’s natural surface renewal process to function at its prime.

SK-II LXP Moist Softening Serum joins the LXP range alongside SK-II LXP Ultimate Revival Cream, the most premium and concentrated product within the SK-II line.
This luxury skincare series, allows you to relax your mind and rejuvenate your soul, whilst achieving beautiful younger looking skin.

How does LXP Moist Softening Serum work?

LXP Moist Softening Serum is a moisture-boosting beauty treatment containing a generous amount of Sodium Hyaluronic Acid, an ingredient known for its superior moisturizing properties, powerful humectants, and Hexapeptide-3.

In combination with highly concentrated Pitera®, these ingredients unfold in a rich, translucent gel which provides instant hydration, spreading across the skin without feeling sticky.

LXP Moist Softening Serum helps to improve the skin’s vitality and texture by creating a seal of moisture on the skin surface, providing long-lasting hydration for up to 12 hours.

Launch Date: February 2009
Price: RRP £160
Availability: Exclusive to Harrods and available at www.harrods.com

(Pitera®, The Procter and Gamble Company – also known as Yeast Ferment Filtrate)

Application

Daytime
After cleansing the face, apply Facial Treatment Essence by pressing into the skin with the
palms. Then place one pump of LXP Serum onto the palms and spread it by pressing with both of your hands while warming the product slightly.
After smoothing over the entire face let it blend into the skin by pressing the product in with
the palms. Envelop the face with the entire palms.

Nightime
Take a half pump of the product and apply where needed to areas where the skin feels dry. Apply a pearl sized amount of LXP Moist Softening Serum onto the palm of both hands and massage from the center out.  More product may be applied in the evening to enhance the moisturizing and softening benefits throughout the night.

What Girlie Gossip Thought…

With the credit crunch affecting us all, it’s getting harder to justify those luxury purchases that we allow ourselves to make on skincare, anti ageing products and makeup. The main thing to remember though ladies is to be selective when choosing the brands you buy, and reduce the products that just don’t make the cut! We would highly recommend SK-II LXP Moist Softening Serum as one of your top ‘Treat Yourself’ products for 2009. It is a Harrods exclusive and is a real luxury treat for your skin. You don’t need to use much at a time, making it long lasting and cost effective, despite the original price tag.

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