Spooky Halloween Ice Cream! Sainsbury’s ‘Toxic Swamp’

October 21, 2011

This Halloween, Sainsbury’s new spooky ice cream is sure to add a chill to your celebrations. Whether you’re planning a creepy children’s party or just looking for a sweet treat, Sainsbury’s ‘Toxic Swamp’ is perfect for sharing over the spooky season…

The spine-chilling dairy ice cream is a cool mint flavoured ‘toxic sludge’ with swirls of strawberry ‘zombie blood’ and white chocolate ‘crunchy broken bones’. The new flavour has been devilishly devised by Sainsbury’s Halloween I-Scream Competition winner Christopher George, aged 9 from Hampshire. The competition invited children to submit their own flavours with the prize of the winning recipe being sold in 350 Sainsbury’s stores this October. Christopher’s name appears on all the pots sold.

Made exclusively for Sainsbury’s, by a West Country producer, using fresh British milk and cream, it doesn’t contain any artificial colourings or flavouring, making it a yummy treat for your little devils or wicked witches.

Lianna Costin, Sainsbury’s Ice Cream Technologist, said: “Today has been a great success. The finalist’s ice cream flavours showed lots of creativity and we had some truly terrifying suggestions. Christopher’s ice cream idea won because not only did the flavours work so well together, but it looked the most ‘scary’ when we served it up. The fun bit is that Christopher will now get to see his ice-cream creation sold on shelves of Sainsbury’s stores nationwide! A deserving and spooky winner.”

Christopher George, I-Scream winner from Hampshire said: “I can’t believe I have won! I can’t wait to give all of my friends a taste of my Toxic Swamp ice-cream invention. I want to take it home and make milkshakes out of it.”

The 500ml pots, priced at £2 is available in 350 stores this October.

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