This year marks the 70th anniversary of Mateus Rosé Original and to celebrate, its iconic bottle has been redesigned and for the first time will only be available in screw cap closure in the UK.
This world famous rosé in its distinctively shaped bottle has been visually revitalised. With a radical colour change to subtle tones of pink that hint at the contents, a contemporary image of the Mateus Palace, and an updated logo to make a cleaner, clearer statement on the bottle, Mateus Rosé Original is refreshed and ready to be the taste of 2012.
Its loyal consumers in over 125 countries around the world will be thrilled to know that the delicious wine inside the famous bottle hasn’t changed. Mateus Rosé Original is still made exclusively from Portuguese red-grape varieties like Baga, Rufete, Tinta Barroca and Touriga Franca, with the same vinification process involving a long period of fermentation at a highly controlled temperature, which gives it that distinct pink colour and soft, fruity taste.
Introduced to the UK in the 50s, the iconic Mateus bottled created in 1942 was inspired by the water flasks used by soldiers in the First World War and still remains unique today. So raise your glass to celebrate a true great this summer with Mateus Rosé Original – available from all good stores and off licences at RRP £5.49.
This year is Mateus’ 70th birthday and to celebrate they have redesigned their iconic bottle. Whether a Mateus rosé drinker or not, everyone is familiar with and recognises its iconic shape.
Mateus are giving away free bottles on their website too to mark this impressive milestone. Mateus want to know what the nation is celebrating this summer and in return people will receive a free bottle of Mateus Rosé Original to help their special occasion go with a bang. All you have to do is visit mateusrose.net/win and fill in the blank “This Summer, I’m celebrating…”.