Discover Your World of Fragrance with World Duty Free and Roja Dove

A unique and exclusive new website which promises to find the perfect fragrance for you wherever you are going in the world will be launched on Thursday 6 November 2008. is brought to you by perfume guru, Roja Dove and leading travel retailer, World Duty Free, and will ensure that you always arrive at your destination, looking and smelling the part. …

Created by Roja Dove, the world’s only Professeur de Pafurms, this new website will help you discover your fragrance personality and explore new fragrances that will perfectly suit you and your destination.  Simply input where you are going in the world and whether you are travelling for business, romance or simply pleasure and you’ll receive a Roja recommendation of a selection of fragrances bespoke to you that will be the perfect accompaniment for your trip.

Just as your travel wardrobe should differ for a business trip to New York as it would for a romantic break in Paris, your fragrance choice can differ too – and according to Roja this is where most of us miss a trick. Just as you wouldn’t pack a little black dress for board room meetings in New York or a business suit for a beach break in Sydney, Roja advises you to apply the same thinking to your fragrance to help you effortlessly blend in.

Roja Dove is a worldwide name within the industry who began his career with the renowned French fragrance house Guerlain and has since gone on to launch his own perfumery, The Roja Dove Haute Parfumerie at Harrods. Roja reveals, “I have travelled the world with my work and I am constantly surprised about how many people choose the wrong fragrance for themselves. To ensure success, the key is to be as savvy about your choice of fragrance as you would about everything else you would choose to put in your suitcase. “

Mark Aldridge, who heads up Retail PR and Communications at World Duty Free, comments, “This campaign fully supports what we’re about as it unites fragrance and travel. We want to our customers to be fully prepared for their trip by getting their travel and fragrance wardrobe absolutely right so they are totally immersed in the spirit of the destination before they arrive.”

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