Sure For Women launches a skin care anti-perspirant range to provide ultimate underarm care.

How much thought do you give to your underarm skin?  Hidden away under layers of clothing, your underarms are probably the most neglected area of your body.  Daily wear and tear from clothing friction, an active lifestyle and shaving can all take their toll on this sensitive, often forgotten skin.  The new Sure for Women Skin Care anti-perspirant range combines award-winning Sure for Women 24 hour protection with pro-active skin care to help underarm skin stay healthy.

Available in three variants – Nutritive, Neutral and Calming, each is tailored for specific skin care needs to combat everyday skin wear and tear whilst providing the 24hr anti-perspirant protection you expect from Sure.

 New Sure Skin Care Nutritive is an anti-perspirant with Vitamin Complex, which enhances the condition of your underarm skin to avoid the rigours of a women’s daily routine.

New Sure Skin Care Neutral is an anti-perspirant that cares for your sensitive underarm skin and contains Pro-Derma as part of a gentle formula which is mild on delicate skin, caring and protecting the underarm area.

New Sure Skin Care Calming is an anti-perspirant, containing Calendula, which helps underarm skin regain its original wellbeing and gives a calming effect on the underarm area.

The new Sure For Women skin care range is available from January 2008 with a RRP of £2.49 (150ml APA) £2.99 (250ml APA) and £1.88 (50ml roll on) and is available in 3 fragrances: Nutritive, Neutral & Calming. All Sure For Women products are available nationwide.


Sure for Women launches revolutionary design for the smoothest roll-on

Fed up with those annoying morning niggles? Make your morning go smoother with new Sure for Women roll-on antiperspirant, created expressly for women.  With a revolutionary ‘upside down’ design, Sure For Women roll-on is always ready to use, gliding on in one smooth, continuous motion while the best ever roll on formulation from Sure dries faster to give the smoothest start to the day, complete with 24hr protection.

The new Sure For Women roll-on design delivers a consistent dosage for every application from the first to the last use.  There’s no need to shake, it doesn’t dry out, get stuck or leak, putting an end to those annoying niggles, to make application even easier, faster and smoother.

Designed for women balancing a hectic lifestyle and who want a deodorant that won’t let them down, Sure for Women’s advanced formulation offers 24-hour protection from wetness and odour, and is ph Balanced and alcohol free so it is gentle enough to use after shaving.

The new Sure For Women roll-on is available from January 2008 for RRP £1.69 (50 ml format) and is available in a variety of fragrances including: Biorhythm, Cotton Fresh & Cool Blue within the core body responsive range and Clear Aqua to offer protection against white marks. Two fragrances are also available within the New Sure Skin care range: Nutritive & Calming for RRP: £1.88 ( 50ml format) . All Sure For Women products are available nationwide.

For more information on Sure for Women visit

Vitamin Complex is a combination of both vitamin E and vitamin F, both of which occur naturally in sunflower seed oil

Pro-Derma is a combination of skin care ingredients, which add to the product properties and can make it milder on the skin than a product without these skincare ingredients

Calendula officinalis herb is believed to cure a range of skin problems as it has properties that reduces inflammation, controls bleeding and soothes irritated tissue.

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