MILKYBAR Buttons Go Giant!

MILKYBAR launch Giant Buttons in a sharing bag, to share with friends. It was the MILKYBAR kid who sang “only the best is good enough”… but now the best is big enough to share!

MILKYBAR is updating its popular buttons variety with giant buttons in a new zip-lock sharing bag, meaning you can share, seal and save for later…

MILKYBAR Giant Buttons are the same #1 White Chocolate Taste we know and love, the same creamiest, whitest buttons we’ve grown up with, but lovingly crafted for grown up mouths.

At movie night with the girls, watching a footie game with the lads or curled up on the sofa with your loved ones, MILKYBAR Giant Buttons are the ideal accompaniment to spending time with those closest to you.

MILKYBAR Giant Buttons are a delightful accompaniment for the special moments we share with the special people in our lives.

Ally Ross, Brand Manager, at Nestlé says:

“There’s nothing better than sharing a joke, story or moment with friends and family and we’re delighted to help get the nation sharing with our new sharing bags of MILKYBAR Giant Buttons.

“Nestlé are delighted that MILKYBAR Giant Buttons have joined the new ‘love to share’ range and are looking forward to sharing them with the nation!”

A refresh of the ‘UNGROW UP’ adverts for MILKYBAR Giant Buttons feature even more entertaining MILKYBAR Kid try-outs, including a cricket team and boy band trying their hand and blue rimmed glasses at being the MILKYBAR kid.

MILKYBAR introduced its Raisin and Biscuit bar in 2010 as part of its ‘UNGROW UP’ campaign to encourage adults to embrace their inner ‘Kid-ult’ and have continued by ‘ungrowing up’ its well loved buttons specifically to share among friends.

To embrace your inner MILKYBAR Kid log on to, visit, or go in store to get your hands on a sharing bag of MILKYBAR Giant Buttons – unwrap and ‘UNGROW UP’!

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