Retro Recession Beauty & Festival Must Have – Dr Bronner’s Magic Soap!


In the 80’s it was all about Neal’s Yard, in the 70’s Body Shop but let’s take it back to the 1940’s when Dr. Bronner started making his magic soap.

Dr Bronner’s Magic Soaps famously have 18 in 1 uses which came in handy in the post war recession years of the 40’s and 50’s where women had to be creative and use what was available. Diluting it to clean your body, mouth and teeth, make into a deodorant or even a pest spray, to clean your fruit and vegetables, to scrub your bathroom, kitchen or clothes, and even giving your pets the once over.

Dr Bronner’s focuses on affordability and versatility, making the soaps and body products the perfect household accessory. In penny pinching times these 18-in-1 use bottles are the retro answer to our expensive beauty woes. Each 236ml bottle costs a credit crunching £4.50, and can be purchased from Fresh & Wild, Planet Organic, Whole Foods and Cult Bobbi Brown make up artist, Eminem and Drew Barrymore are all fans.


Similar to other pioneering brands, Dr Bronner’s takes sustainability and the labels ‘organic’ and ‘natural’ very seriously. Having always used natural ingredients, Dr Bronner’s became officially certified organic by the US Department of Agriculture in 2003, and each year the company gives away a large portion of profits (between 30% to 70%) to charities on everything from helping inner city youths go camping to organic standards enforcement. Since March 2009 in the UK, 20p from the sale of every soap bottle goes to War Child International, a network of independent organisations, working across the world to help children affected by war.

The soaps are most popular for at-home washing, but are also the soap of choice for many campers and hikers. They contain no synthetic foaming agents, thickeners, preservatives, fragrances, dyes or whiteners and use 100% post consumer recycled (PCR) cylinder bottles and paper labels. Completely biodegradable, the soaps are made with certified Fair Trade and organic ingredients sourced from India, Ghana, Palestine, Israel, and Sri Lanka.

We at Girlie Gossip are HUGE fans of this awesome brand, perfect for everyday use and ideal for those of you hitting the festivals this year!

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