Watch the River Island Jeans Swap Video!

Recently River Island ran the ‘River Island Jean Swap’ event last month in Liverpool, where they encouraged over 150 locals to swap their jeans for a brand new pair of River Island jeans, donating their old pairs to charity Fashion Targets Breast Cancer. The only catch was that they had to strip in the middle the very busy high street to claim their new jeans!

See the video below!! Would you of been brave enough to do this??

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